The AI Visibility Checklist
Twenty practical checks to get your business recommended by ChatGPT, Gemini, Claude, and Perplexity. Work through them in order — foundations first.
1. Foundations — be a clear, nameable entity
AI can only recommend a business it understands. Start by making who you are and what you do unmistakable.
- Your homepage states, in plain language, exactly what you do and who you serve.
- Your company name, category, and location are consistent everywhere they appear online.
- You have a Wikipedia, Crunchbase, or authoritative profile that defines your entity.
- Your founders, key people, and product names are spelled and described consistently.
2. Content — answer the questions buyers ask AI
Models cite the pages that best answer real buyer questions. Cover the questions, not just the keywords.
- You publish comparison pages (you vs. named alternatives) buyers actually search.
- You have clear, factual answers to the top buying-intent questions in your category.
- Your content uses specific, verifiable claims instead of vague marketing language.
- You maintain an up-to-date FAQ that mirrors how people phrase questions to AI.
- Pricing, capabilities, and use cases are documented on-site, not hidden in a demo.
3. Citations & authority — earn third-party trust
AI leans on sources it trusts. The more credible places that describe you accurately, the more often you get named.
- You're mentioned in industry roundups, listicles, and "best of" articles.
- Independent reviews (G2, Capterra, Trustpilot, etc.) describe you accurately.
- Reputable publications and niche blogs reference your business or expertise.
- Your own data, research, or guides get cited by others as a source.
4. Technical — make your data machine-readable
Structured signals help models parse and trust your information.
- Organization, Product, and FAQ schema are implemented and valid.
- Your structured data matches the visible content on the page.
- Key pages are crawlable, fast, and not blocked from AI crawlers.
- Entity signals (sameAs links to your profiles) connect your brand across the web.
5. Monitoring — measure and defend your position
Visibility isn't set-and-forget. Models, sources, and competitors change constantly.
- You know your current AI Visibility Score across ChatGPT, Gemini, Claude & Perplexity.
- You track which competitors AI recommends ahead of you.
- You re-check after major content or PR changes to see what moved.
Want to know how you score on all of this today?
Run a free AI Visibility Check and see exactly where you stand across all four models — in about 60 seconds, no credit card.
Checked across ChatGPT, Gemini, Claude & Perplexity