The AI Visibility Checklist

Twenty practical checks to get your business recommended by ChatGPT, Gemini, Claude, and Perplexity. Work through them in order — foundations first.

1. Foundations — be a clear, nameable entity

AI can only recommend a business it understands. Start by making who you are and what you do unmistakable.

Your homepage states, in plain language, exactly what you offer and the clients you serve.
Your business name, category, and location are consistent everywhere they appear online.
You have a complete Google Business Profile and accurate directory listings that define your business.
Your team, key staff, and service names are spelled and described consistently.

Models cite the pages that best answer real buyer questions. Cover the questions, not just the keywords.

You publish a dedicated page for each service or product you want to be known for.
You have clear, factual answers to the top questions buyers ask about those services.
Your content uses specific, verifiable claims instead of vague marketing language.
You maintain an up-to-date FAQ that mirrors how buyers phrase questions to AI.
Service details, pricing ranges, and process information are documented on-site, not hidden behind a consultation.

AI leans on sources it trusts. The more credible places that describe you accurately, the more often you get named.

You're mentioned in "best [service] in [city]" roundups and local "best of" lists.
Independent reviews (Google, Trustpilot, industry directories, etc.) describe you accurately.
Reputable publications and local press reference your business or your team.
Your own guides, case studies, or resources get cited by others as a source.

Structured signals help models parse and trust your information.

Organization / LocalBusiness and FAQ schema are implemented and valid.
Your structured data matches the visible content on the page.
Key pages are crawlable, fast, and not blocked from AI crawlers.
Entity signals (sameAs links to your profiles) connect your business across the web.

Visibility isn't set-and-forget. Models, sources, and competitors change constantly.

You know your current AI Visibility Score across ChatGPT, Gemini, Claude & Perplexity.
You track which competing businesses AI recommends ahead of you.
You re-check after major content or PR changes to see what moved.

Run a free AI Visibility Check and see exactly where you stand across all four models — in under a minute, no credit card.

Checked across ChatGPT, Gemini, Claude & Perplexity