Make your site machine-readable for AI.
Last updated: 2026-06-01
AI models parse structured data to understand who you are. Copy these templates into your site so ChatGPT, Gemini, Claude & Perplexity can name you accurately — replace the placeholders with your details.
1. Organization schema
Paste into your homepage <head>. Tells AI your business name, site, location, and the profiles that corroborate you (LinkedIn, Google, Trustpilot).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Business Name",
"url": "https://yourbusiness.com",
"logo": "https://yourbusiness.com/logo.png",
"description": "One clear sentence: what you do and who you serve.",
"telephone": "+1-000-000-0000",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St, Suite 100",
"addressLocality": "Your City",
"addressRegion": "ST",
"postalCode": "00000",
"addressCountry": "US"
},
"sameAs": [
"https://www.linkedin.com/company/your-business",
"https://g.co/your-business",
"https://www.trustpilot.com/review/your-business.com"
]
}
</script>2. LocalBusiness schema
Use when you serve a specific geography. Paste on your contact or location page. Helps AI map you to the right city and region when buyers ask for local recommendations.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"url": "https://yourbusiness.com",
"description": "What you do and the area you serve — in plain words.",
"telephone": "+1-000-000-0000",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Your City",
"addressRegion": "ST",
"postalCode": "00000",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 0.0,
"longitude": 0.0
}
}
</script>3. FAQ schema
Paste on pages that answer buyer questions. AI assistants quote these directly — write the answers the way you’d want them repeated.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What does Your Business Name offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plain-language answer an AI can quote verbatim — describe your core service or product clearly."
}
},
{
"@type": "Question",
"name": "Where is Your Business Name located?",
"acceptedAnswer": { "@type": "Answer", "text": "Your city and the areas you serve, named explicitly." }
}
]
}
</script>4. llms.txt
Save as /llms.txt at your site root — a plain-language summary AI crawlers can read to understand your business at a glance.
# Your Business Name
> One-line description: what you do and who you serve.
## What we do
- Core services or products, in plain words
- The queries a buyer would search ("best X in [city]", "top Y near me", …)
## Who it's for
- The clients you serve, and the city / areas you cover
## Why clients choose us
- One concrete differentiator (certification, specialization, track record)
- One more
## Links
- Services: https://yourbusiness.com/services
- About: https://yourbusiness.com/about
- Contact: https://yourbusiness.com/contactWant to know if it’s working?
Run a free AI Visibility Check to see whether AI actually recognizes and recommends you — across all four models.