Free resource · Schema & llms.txt Starter Pack

Make your site machine-readable for AI.

Last updated: 2026-06-01

AI models parse structured data to understand who you are. Copy these templates into your site so ChatGPT, Gemini, Claude & Perplexity can name you accurately — replace the placeholders with your details.

1. Organization schema

Paste into your homepage <head>. Tells AI your business name, site, location, and the profiles that corroborate you (LinkedIn, Google, Trustpilot).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com",
  "logo": "https://yourbusiness.com/logo.png",
  "description": "One clear sentence: what you do and who you serve.",
  "telephone": "+1-000-000-0000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St, Suite 100",
    "addressLocality": "Your City",
    "addressRegion": "ST",
    "postalCode": "00000",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.linkedin.com/company/your-business",
    "https://g.co/your-business",
    "https://www.trustpilot.com/review/your-business.com"
  ]
}
</script>

2. LocalBusiness schema

Use when you serve a specific geography. Paste on your contact or location page. Helps AI map you to the right city and region when buyers ask for local recommendations.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com",
  "description": "What you do and the area you serve — in plain words.",
  "telephone": "+1-000-000-0000",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your City",
    "addressRegion": "ST",
    "postalCode": "00000",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 0.0,
    "longitude": 0.0
  }
}
</script>

3. FAQ schema

Paste on pages that answer buyer questions. AI assistants quote these directly — write the answers the way you’d want them repeated.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Your Business Name offer?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plain-language answer an AI can quote verbatim — describe your core service or product clearly."
      }
    },
    {
      "@type": "Question",
      "name": "Where is Your Business Name located?",
      "acceptedAnswer": { "@type": "Answer", "text": "Your city and the areas you serve, named explicitly." }
    }
  ]
}
</script>

4. llms.txt

Save as /llms.txt at your site root — a plain-language summary AI crawlers can read to understand your business at a glance.

# Your Business Name
> One-line description: what you do and who you serve.

## What we do
- Core services or products, in plain words
- The queries a buyer would search ("best X in [city]", "top Y near me", …)

## Who it's for
- The clients you serve, and the city / areas you cover

## Why clients choose us
- One concrete differentiator (certification, specialization, track record)
- One more

## Links
- Services: https://yourbusiness.com/services
- About: https://yourbusiness.com/about
- Contact: https://yourbusiness.com/contact

Want to know if it’s working?

Run a free AI Visibility Check to see whether AI actually recognizes and recommends you — across all four models.