What is AI visibility?
AI visibility is how often and how favorably AI assistants — like ChatGPT, Gemini, Claude, and Perplexity — recommend your business when buyers ask for options in your category. High AI visibility means you’re named on the shortlist; low AI visibility means buyers never see you.
Why AI visibility matters now
A growing share of buying research no longer starts on Google. It starts with a question to an AI assistant — and the answer isn't a page of links to evaluate. It's a short list of two or three companies, recommended by name.
If you're on that list, you're in the consideration set. If you're not, you were never an option — and you won't see the opportunity you lost. AI visibility is the measure of whether you make that list.
AI visibility vs. SEO
SEO measures where your page ranks on a results page. AI visibility measures something the assistant decides on the buyer's behalf: which companies actually get named in the answer.
They're related but not the same — you can rank well on Google and still be invisible to ChatGPT. AI visibility is the layer above traditional SEO, sometimes called generative engine optimization (GEO).
How AI visibility is measured
Artiviant measures it by running the real buyer prompts people ask in your category through the major AI models — ChatGPT, Gemini, Claude, and Perplexity — and scoring who gets named, how often, in what context, and which sources the models trust to get there.
- An AI Visibility Score (0–100) for how often you're recommended
- Share of voice — your mentions versus your competitors'
- The sources, schema, and entity signals the models rely on
How to improve your AI visibility
Because models lean on what they can find and trust, improving visibility means making your business easy to understand and easy to cite: clear comparison and use-case content, accurate third-party references, valid structured data, and consistent entity signals across the web.
The fastest first step is knowing where you stand today.
See your AI visibility today
Run a free AI Visibility Check across all four models — in about 60 seconds, no credit card.